Archive for the ‘Opinion’ Category

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Guest Author on MortgageOrb

In: Business|Marketing|Opinion|Published Stories & Articles|Tutorials & Explanations

23 Aug 2010

Well, I’ve just had an article published by MortgageOrgb for the lending industry.  Special thanks to Phil Hall.  Check it out! Using Your Web Site to Boost Origination Volume

Should Google Stick to Search?

In: Business|Google|Opinion|Software

6 Aug 2010

Well, today I saw an interesting blog post quietly slide by, almost unnoticed.  Google waved “Bye, Bye” to Google Wave. This comes fairly close on the heels of another similar non-announcement: Google quietly killed its heralded Nexus One smartphone. These two back-to-back dismal outings brought to mind a bevy of other non-starters by Google as [...]

Using Skype As a Business Tool

In: Business|Opinion|Phones|Productivity|Skype|Software|Tutorials & Explanations|Video

4 Aug 2010

There are three types of people in the world: those who can count, and those who can’t. This old joke came to mind when I started thinking about this post. It seems there are two main camps of computer users:  those who’ve never heard of Skype, and those who know about it and think of [...]

Way Cool: Apple’s New “Green” Battery Charger

In: Apple|Gadgets|Opinion

29 Jul 2010

This post even surprises me a little bit, but I wanted to take a moment to point out Apple’s new, more environmentally-friendly battery charger. It’s a pretty basic, simple thing, but like everything else they do, the Apple design team has put their magical touch on a basic staple, and created a device that’s pretty [...]

The Truth About iPhone 4 Reception Issues

In: Apple|iOS|iPhone|News|Opinion|Phones|Tutorials & Explanations

7 Jul 2010

OK, there’s been so much hype, hyperbole and misinformation about the iPhone 4 antenna issue that, after the umpteenth time I was asked about it, I thought it was time for a blog post! 95% of what’s floating around the airwaves right now is dis-information.   Here are the facts: 1. It’s true that if you [...]

Troubleshoot Web Site Problems With NetToolz

In: Diagnostics|DNS|iPhone|Networking|Opinion|server|Troubleshooting|Tutorials & Explanations

29 Jun 2010

“Hi.  I think our web site is down.” Nothing can ruin a day faster than those words.  It can send an afternoon into the can in three seconds flat. On the positive side, more often than not it’s really not a web site / web server problem.  On the negative side, that really doesn’t matter [...]

A Primer on DNS Servers and DNS Caching

In: Browsers|Diagnostics|DNS|Networking|Opinion|server|Troubleshooting|Tutorials & Explanations

28 Jun 2010

I have been working on a post along the lines of “How to Troubleshoot Web Site Problems” but it started to get mired down in the details of DNS servers.  Thus, I decided to break the topic out into a separate posting to lay some groundwork first, THEN post the original tutorial.  So without further [...]

Tips for PC to Mac Switchers

In: Mac|Opinion|Software|Tutorials & Explanations|Windows

18 Jun 2010

Thinking about switching to a Mac?  You can click here to read all about my gradual shift from the land of Windows.  C’mon in … the water’s nice! Here are a few practical tips and things to think about, for first-timers contemplating the big shift.  In no particular order: 1. I have some practical, hands-on [...]

The Story of a Mac Switcher

In: Mac|Opinion

13 Jun 2010

Thinking about getting a Mac for the first time, but concerned? It’s like the first time you have to go to “big kid school” and leave your Woobie at home…    Will I make it?  What if I need my favorite Windows program?  What if there isn’t a Mac version of such-and-such?  Will my files [...]

Upgrade Your Browser, Or You’ll Get a Virus and Die

In: Browsers|Humor|Opinion|Software|Windows

11 Jun 2010

In the hilarious 1990 movie “Crazy People”, Dudley Moore plays Emory Leeson, an advertising industry exec who is fed up with being, essentially, a professional liar.  He has a mental breakdown and produces a whole series of marketing campaigns based upon (gasp!) telling the truth!   Of course, he does it with humorous, dramatic flair. [...]


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This blog is authored and maintained by Eric Robichaud, CEO of 401 Consulting.

For over two decades, the cornerstone to his approach has been balancing the three pillars of strategic marketing, creative design and software engineering, to achieve practical business solutions that scream "WOW!"

As such, this an informal blog that similarly mixes tech tips, trouble shooting help, business advice, and more. We hope you enjoy it, or at least find helpful nuggets to solve your problem(s).

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